#SteriStumpieGoesNuts Project Wrap Up
This project was nuts!🤩 We embarked on a mission to recruit 250 Steri Stumpie Squad members who were eager to immerse themselves in the #SteriStumpieGoesNuts experience and become among the first in South Africa to indulge in this extraordinary new flavor!
🤝Meet the Steri Stumpie Squad 🥜🥛
Whether they were die-hard Steri Stumpie enthusiasts or newcomers to the iconic beverage, one thing was certain – they had to share a deep fondness for peanut butter. The Steri Stumpie Squad were ready to join in on #SteriStumpieGoesNuts and take the new flavor for a spin, introduce their friends to the excitement, and spread the enthusiasm across their social media platforms.
See their post rollouts below:
Week One’s Story
The Steri Stumpie squad rocked the show with their taste test adventure for Steri Stumpie’s new peanut butter flavour! 🤳 These Gen Z trendsetters and parents of Gen Z’s turned TikTok into a flavor fiesta, making the launch unforgettable. The taste test concept struck a chord with audiences, thanks to its authenticity, fun factor, creativity, and engagement. Each video featured influentials sharing a taste test scenario with friends and family who shared their love for peanut butter, and it was an absolute hit! They incorporated popular TikTok trends, memes and catchy sounds in their content, resulting in high-quality and entertaining videos.
But it wasn’t just about the taste – the merch, especially those cool bucket hats, stole the show! The Steri Stumpie squad didn’t just meet the deliverables; they exceeded expectations by infusing their unique personalities and creativity into every video. The launch of Steri Stumpie’s Peanut Butter flavor on TikTok was an absolute blast, and the squad’s infectious energy made sure of it! 🥜🥤🎉
Week Two’s Story
In week 2 of our Steri Stumpie journey, our incredible squad brought the FUN in full swing, showing us how Steri Stumpie seamlessly fits into their unique lifestyles! 🤩 They went absolutely ‘nuts’, unleashing their creativity and diving headfirst into TikTok trends while sharing authentic glimpses of their daily routines. From sneaking sips between classes to savoring it while playing sports, hanging out with friends, or vibing to their favorite tunes, our influentials illustrated how Steri Stumpie injected a burst of excitement into their lives.
The “Day in the life” vlog-style content became a fan favorite, letting everyone in on the fantastic moments when Steri Stumpie was the star of the show. Many influentials took it up a notch by crafting tantalizing drinks and meals, like Peanut Butter Iced Coffee and Peanut Butter Pancakes, proving that Steri Stumpie is a versatile ingredient for any culinary creation. Parents even showcased how Steri Stumpie seamlessly integrates into their kids’ lives, becoming the ultimate snack-time hero. These videos weren’t just creative; they showed Steri Stumpie as “the perfect snack” and a “simple pleasure,” truly capturing the essence of fun and flavor! 🥤🍽️👪
About the Steri Stumpie Peanut Butter:
Steri Stumpie is launching a BRAND NEW flavour for all the nut lovers out there – say hello to their new PEANUT BUTTER flavour! Steri Stumpie is always bringing the fun and excitement to your taste buds and now they’re bringing something you’ve never seen before – a peanut butter flavoured milk – giving all the childhood nostalgia, and all the flavour! Here are all the Steri Stumpie flavours you can enjoy:
- Steri Stumpie Bubblegum
- Steri Stumpie Banana
- Steri Stumpie Coffee
- Steri Stumpie Chocolate
- Steri Stumpie Strawberry
- Steri Stumpie Toffee Caramel
- Steri Stumpie Cream Soda
- Steri Stumpie Peanut Butter (NEW)
- Steri Stumpie Vanilla
- Steri Stumpie Choc mint