Aquafresh Pure White is specially designed with dentists by Aquafresh to offer a balance of protection AND whitening. It’s true strength is in it’s gentleness. It won’t damage the enamel of your teeth the way other harsh whitening products do. With a triple-action effect that restores, polishes, and protects teeth gently yet effectively, you can rest assured that Aquafresh Pure White is revitalising the natural whiteness of your smile over time, without damaging your enamel. Continued use leaves you with an authentic looking smile that is protected and strengthened. Available in two tasty variants, tingling mint and soft mint, at all major retailers.