Diffuse Hair Loss (Gradual loss of hair over a period of time): 20% reduction in hair loss in 2 weeks. Continued use ensures up to 70% reduction in hair loss in 6 months. * Hair Loss Cream stimulates the Anagenic (Active) phase of hair growth cycle * Hair Loss Cream induces quick multiplication of hair fiber cells * Hair Loss Cream improves tensile strength of hair and increases hair density Note: Hair Loss Cream does not work in cases of Male Pattern Baldness (baldness due to genetic reasons). Directions for use: Gently massage the cream into the scalp, part by part, covering the whole of the scalp. Leave on overnight. Rinse in the morning if desired.