#HavaianasSAOnline Project Wrap Up

#HavaianasSAOnline Project Wrap Up

You know when you see your friend or family member sporting new shoes and you ask them where they got them from so you can get it for yourself? Only to go to the store and find that they’re out of stock, or don’t have the size or style you’re looking for so you end up settling and buying something completely different to what you’re after? With #HavaianasSAOnline, gone are the days of settling.

The Havaianas online shop lets you browse a vast collection of flip-flop styles and easily find the exact pair that matches your look, anywhere or anytime. From the comfort of your own home, dive into the vibrant world of colour, design and fun and experience the pure spirit of Havaianas online, no matter the season. One of the world’s most chillax and spontaneous brands, Havaianas is more than flip-flops, it’s a lifestyle.

We recruited a trial team of 100 style icons who were looking for footwear that’s a fusion between casual and bold. They wanted great style and great design, and they wanted to be able to shop it anywhere, anytime.  They needed footwear that is easy to style, dependable, and that can keep up with their seasonal antics. We wanted them to show us how they celebrate their days and nights with the convenience of #HavaianasSAOnline.  Check out their posts below to see them step in style!

See their post rollouts below:

Week One’s Story 

With great style comes great responsibility! Our REALfluencers gave the lowdown on their personal lifestyle filled with busy beach days and fun nights on the dancefloor, and why they need the proper footwear to keep up with their seasonal antics.

Thus REALfluencers introduced the unmatched Havaianas online store – with a vast collection of styles to choose from that matches any look for any season.

Week Two’s Story

REALfluencers invited their followers to dive into the vibrant world of colour and design to experience the Havaianas online store in all its glory.

Through crazy, fun “Shop with Me” videos, we saw REALfluencers scrolling through the Havaianas online store and got to experience the convenience of shopping online through their eyes, as well as seeing the vast collection of styles available.

It’s a shopaholic’s dream come true! And the shop link was just a click away in REALfluencers bios and stories.

Week Three’s Story

With busy summer days and nights out on the town, having the perfect shoe for comfort and style is quite a challenge. That’s why we’ve tasked our REALfluencers to find their perfect Havaianas match and style it with their Day to Night outfits.

REALfluencers dropped stylish videos transitioning from their chic, casual day outfits to their more formal, night outfits to celebrate the versatility that is Havaianas, and showing how Havaianas can be dressed up OR down.

Audiences were also invited to win a voucher to the Havaianas online store by entering on the E-vent giveaway hosted by our REALfluencers.

Week Four’s Story

After all the fun, REALfluencers got real and shared their honest feedback on their Havaianas by sharing a site review to the Havaianaas online store, then posting their review to their stories.

They loved their styles and were highly impressed with the versatility of Havaianas, and were keen to repurchase another comfortable pair on the site.

About Havaianas:

Born in 1962, Havaianas have become a classic footwear staple all around the world, famous as the Brazilian flip-flop. The iconic flip-flops with a comfortable 100% rubber sole made from a secret recipe, provides a fantastic treat for your feet. With Havaianas’ online store, you can browse a vast collection of shoe styles and easily find the exact pair that matches your look. From the comfort of your own home, dive into the vibrant world of colour, design and fun and experience the pure spirit of Havaianas online, with SA’s most loved rubber flip flops. More than a flip-flop brand, Havaianas is a lifestyle. With Havaianas there’s a design to match any style and you know you’re getting footwear that is:

  • Extra durable,
  • Non-slip,
  • Non-absorbent,
  • Comfort that is second to none.

For more reviews and information on this product CLICK HERE 

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