#DrinkPRIMEwithCheckers Project Wrap Up
We were tasked with an exhilarating mission from Checkers: create a whirlwind of hype & excitement around Checkers becoming the official partner of PRIME Hydration in South Africa.
PRIME had a major claim to fame as it was not only promoted but also owned by YouTube sensations Logan Paul & KSI. These guys knew how to make waves online, & now they were diving into the world of hydration!
Our mission was crystal clear: ignite a wild frenzy of excitement and ensure that everyone knows Checkers is the ultimate destination for PRIME Hydration, offering unbeatable value. With a formidable team of 150 influential individuals spanning Gauteng, Cape Town, and Durban, we spread the hype with the #DrinkPRIMEwithCheckers conversation, and created massive awareness about this revolutionary product.
Brace yourself for a hydration revolution that will quench your thirst and unleash a tidal wave of Checkers x PRIME frenzy across the nation!
Week One’s Story:
Get ready to vibe because Post 1 was all about hyping up the official launch of PRIME Hydration at Checkers! We wanted our awesome influencers to unleash their wild side and capture the whole event on their social media. From joining the epic queue to scoring their very own PRIME Hydration bottle at Checkers for just R39.99, we wanted them to film it all and show us the magic!
Our influencers went all out, documenting their epic early morning journeys to be the first in South Africa to grab PRIME. Their videos captured the electrifying atmosphere, the long queues of excited PRIME enthusiasts, and the mad rush to experience the hydrating goodness. And let’s not forget the captions! We asked our influencers to spill the tea on their personal connection to PRIME Hydration. Why were they so hyped to be at the launch event? And why did they feel pumped that Checkers was bringing PRIME to the party?
It was all about building that insane excitement and urgency to get their hands on PRIME ASAP! And guess what? They totally crushed it! Their #DrinkPRIMEwithCheckers videos racked up tons of views and created a serious buzz. We couldn’t have asked for more!
Week Two’s Story:
Now, let’s dive into Post 2, where our influencers took their lifestyles to the next level with PRIME Hydration. We gave them the green light to show off their coolest, most awe-inspiring moments with PRIME. No boundaries, fam! Whether they were tearing it up at the skate park with PRIME by their side, enjoying it at the movies, or even giving us an exclusive “day in the lifestyle” video with PRIME as the star, they brought the heat!
Our goal was simple: to show the world how PRIME makes lives bigger, better, and bolder. And you guessed it, our influencers nailed it! They exuded pure coolness, seamlessly incorporating PRIME into their content. They shared epic videos of themselves doing mind-blowing stuff, highlighted the moments when they sipped PRIME throughout the day, and even gave us a sneak peek into their unique lifestyles with PRIME stealing the spotlight.
And guess what? Parents also jumped in, emphasizing the hydrating benefits of PRIME for their awesome kids and receiving nothing but positive feedback from other parents. Our Gen Z influencers were on fire, infusing PRIME into their study sessions, fashion looks, and adrenaline-pumping activities like go-karting and bowling. Our influencers brought their A-game, and we couldn’t be prouder of the results.
About PRIME Hydration:
The drink that broke the internet is officially at Checkers for only R39.99! 🔥 Checkers launched with 4 flavours: Ice Pop, Blue Raspberry, Lemon Lime, and Tropical Punch. PRIME Hydration has become a global viral sensation following the hugely successful launch in January 2022 by YouTube sensations, Logan Paul & KSI. Each 500ml bottle of the thirst-quenching PRIME Hydration contains around 20 calories and is made up of 10% coconut water, with zero added sugar or caffeine. It also contains electrolytes, vitamins A & E and zinc, and branched-chain amino acids (BCAAs) – designed to rehydrate, refuel and replenish energy levels.
For more reviews and information on this product CLICK HERE