Join the Colgate #SustainableSmiles E-vent Challenge and

learn how you can help protect the planet today!


 Climate change, pollution, single-use plastic everywhere you turn… Choosing to live more sustainably can be super

overwhelming. We get it. Where do you even begin?! The answer is easier than you think. Start small.

Start with one thing.


JOIN the Colgate #SustainableSmiles E-vent Challenge and find out everything you need to know about living more sustainably from our team of eco-warriors and sustainability champions.


 They’re taking to social media to start a recycling movement that inspires you to change your habits for the better,

for the planet, for life! From tooth-brushing routines to recycling, this is your chance to get the inside scoop on living

sustainably… starting with #SustainableSmiles


SAVE THE DATE: Saturday, 3 July, 9am-5pm.

WHERE: Instagram.


WHAT: Team Naturals are pulling out all the stops to share their top tips for living more sustainably with you.

Think: easy, doable, better ways of living that you can start implementing today for a better planet tomorrow.

Are you ready to be inspired? PLUS, you may just find the sustainable bathroom bestie you’ve been missing…


HOW: Follow #SustainableSmiles to see all the amazing content, repost your favourites to your Story to get the

message out, share your own sustainable-living tips, tricks, and hacks using #SustainableSmiles,

and let us know your favourite Naturals variant!


What is Colgate Naturals?

Did you know an estimated 20 billion non-recyclable tubes of toothpaste go to landfills every year? Traditional

toothpaste tubes are notoriously difficult to recycle, which is why Colgate has released their

first recyclable tube containing natural ingredients:


  • Charcoal plus Whitening
  • Aloe Vera plus Gum Care
  • Hemp-seed Oil plus Soothing Sensation


Colgate Naturals tubes are made from High Density Polyethylene (HDPE), the same kind of plastic used to make milk jugs

and other plastic bottles that are already widely recycled. Plus, Colgate is sharing this new design with competitors so that

they too can make products that #HelpUsProtectThePlanet.


Make sure to join the Colgate #SustainableSmiles E-vent Challenge to find out more and be a part of the difference!