#ChooseAvonFragrancesFirst Project Wrap Up
Avon is the number one fragrance house in the world and their Top Scents For Him and Her promised to be the transformative touches every scent-obsessed fragrance collector wants to elevate their every occasion, every moment, every mood.
Brand Advisor recruited 150 Scent-Obsessed Women and Men who only buy luxury fragrances; people who believe expensive fragrances alone have the power to transform and elevate their every occasion, every moment, every mood.
They put Avon’s Top Scents to the test in their everyday lives to find out if they’re really as good (or better!) than their fave luxury scents. Brand Advisor wanted to know whether they really do #ChooseAvonFragrancesFirst and if their followers should too.
The Trial Team
These REALfluencers are fragrance fanatics, who mainly buy luxury perfume brands and have multiple fragrances for every occasion.
Week One’s Story
Team Top Scents shared their love for luxury fragrances, expressed the importance of smelling good in their everyday lives and how they believe having a different scent for various occasions can really elevate one’s mood. They introduced Avon’s Top Scents to their social network to see if they live up to their high standards and find out whether they could possibly sway to #ChooseAvonFragrancesFirst.
Team Top Scents introduced Avon fragrance house as #1 in the world, and many mentioned the nostalgic memories that particular fragrances evoked of school memories and fond family members who have used the fragrances, such as Far Away and Imari. Today, Tomorrow, Always and Attraction for Him were early favourites agreed by both Team Top Scents and their followers.
Week Two’s Story
Team Top Scents paired their best looks in video content, with their favourite Avon Top Scents for the Avon Fragrances: Get Ready With Me E-vent for multiple occasions from date nights, brunch dates and parties, to family gatherings, coffee dates and everyday outings.
Followers got a behind-the-scenes look into Team Top Scents’ stylish looks paired with the perfect Avon Top Scent for every occasion, where they shared how much the scents boosted their mood on a daily basis. Team Top Scents and followers alike expressed in comments that Avon’s Top Scents are great gifting ideas for partners and loved ones.
Week Three’s Story
Team Top Scents had their final say on social media, affirming that they #ChooseAvonFragrancesFirst and would highly recommend their followers #ChooseAvonFragrancesFirst too. They were specifically impressed with Avon Top Scents’ great value for money, especially that the scents allow them to smell luxurious at such an affordable price.
Team Top Scents mentioned in their content that Avon’s fragrances exceeded their initial expectations and that they are excited to continue using the fragrances in their everyday lives.
Week Four’s Story
Team Top Scents left their final reviews on Avon’s website, where they shared how much they particularly loved the fragrance bottles, beautiful long-lasting scents, and the unbelievable affordability of such quality products.
Team Top Scents were highly impressed and would highly recommend Avon’s Top Scents including: Far Away Original, Attraction The Game for Her, Today, Tomorrow, Always, Imari Classic, Rare Pearls, Attraction Original for Him, Black Suede Hot, Full Speed, and Attraction The Game For Him.
About Avon
Avon is the number one fragrance brand in the world. They sell more fragrances than any other brand, and are exclusively available at my.avon.co.za/.